Positioning Your Business for A Successful Trade Sale

October 01, 2026 - October 01, 2026 (add to calendar)
10:30 AM - 12:00 PM
Member Price: Free
Non-Member Price: Free


* THIS IS AN ONLINE ZOOM SESSION *

You have spent years building up your business.  What’s next? 


Some entrepreneurs want to pass the business to the next generation.  Some want to list the business on the stock exchange.  Some – maybe that’s you – want to sell the business and do something else.


There are a lot of things that need to be done for successful trade sale that revolve around the financial viability of the business; risk management; operational stability; scalability; knowledge transfer; IP rights; and branding.


Join us in the SCCCI Branding Webinar where our branding expert will share with you how to position your brand for a successful trade sale.  The webinar will cover: 


ØWhy is positioning the most important aspect of your brand?
ØWhat are the key components of brand positioning?
ØWhat are the key elements that potential buyers look for?
ØHow do you take the next step in preparation for a trade sale?


For any other enquiries, please reach out to Ms. Faith Chia via faith@sccci.org.sg.

The event confirmation will be sent out 3 days prior to the event, if not earlier.