Understanding the Chinese Market
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China is emerging to be one of the most exciting yet competitive markets for global brands. With the penetration of new technology, the introduction of redefined business models, and the emergence of more sophisticated consumers, China is gaining importance beyond the volume: it is shaping up to be the ground zero for next generation of global trends. What does the real China market look like? How do we understand the emerging needs? What do they have in common with the developed market and what makes them unique? And how should global brands approach this opportunity? In his sample class, Dr. Ying ZHANG, Professor of Marketing and Behavioral Science at Peking University's Guanghua School of Management, will share his thoughts and insights on these questions.
教授简介 Professor Intro
Professor Ying ZHANG
Associate Dean and Professor of Marketing and Behavioral Science
Guanghua School of Management
Professor Ying ZHANG is the Associate Dean and the Professor of Marketing and Behavioral Science at Guanghua School of Management, Peking University. He received his PhD from the Booth School of Business at University of Chicago. His research interests include market strategy, branding, and customer relationship management. His extensive publications in both marketing and psychology have made great contributions and provided solid evidence to the development of the field.
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