Understanding the Chinese Market

June 13, 2023 - June 13, 2023 (add to calendar)
03:00 PM - 05:00 PM
Location:  SCCCI Auditorium, 47 Hill Street, Singapore 179365
Non-Member Price: Free
Member Price: Free
中国正在成为最受全球品牌关注且竞争最激烈的市场之一。随着新技术的渗透、全新商业模式的引入、以及更加成熟的消费者的出现,中国的重要性远远溢出国界:中国市场正在成为下一代全球趋势的发源地。真实的中国市场是什么样的? 应当如何理解这些新出现的需求?其与发达市场有哪些共通点,又有什么独特之处? 全球品牌应当如何把握这一机遇? 北京大学光华管理学院市场营销与行为科学教授张影博士将在本次公开课中分享他对这些问题的深刻洞见。

China is emerging to be one of the most exciting yet competitive markets for global brands. With the penetration of new technology, the introduction of redefined business models, and the emergence of more sophisticated consumers, China is gaining importance beyond the volume: it is shaping up to be the ground zero for next generation of global trends. What does the real China market look like? How do we understand the emerging needs? What do they have in common with the developed market and what makes them unique? And how should global brands approach this opportunity? In his sample class, Dr. Ying ZHANG, Professor of Marketing and Behavioral Science at Peking University's Guanghua School of Management, will share his thoughts and insights on these questions. 


教授简介 Professor Intro

张影 教授




Professor Ying ZHANG

Associate Dean and Professor of Marketing and Behavioral Science

Guanghua School of Management

Peking University



Professor Ying ZHANG is the Associate Dean and the Professor of Marketing and Behavioral Science at Guanghua School of Management, Peking University. He received his PhD from the Booth School of Business at University of Chicago. His research interests include market strategy, branding, and customer relationship management. His extensive publications in both marketing and psychology have made great contributions and provided solid evidence to the development of the field.

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For enquries, please contact Ms Annie Qi at 6505 3898 or annie@scciob.edu.sg.