Storytelling for a New Generation

June 30, 2021 - June 30, 2021 (add to calendar)
03:00 PM - 04:30 PM
Non-Member Price: Free
Member Price: Free

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From our caveman days until now, stories are a vital tool that teaches us about the world around, passing down our lessons and values from one generation to the next. The core of good stories remains the same: a desire to share good values, pass down tradition, to teach and educate a younger generation. However, you need to have a digital presence to capture their attention. 

Digital media has transformed the way audiences interact with their content. Promoting a brand or product through TV, newspaper, magazines and radio then were the best way for a brand to reach out to its customers. But now, what worked then aren’t as effective in reaching out to a new digital-native generation.

In this webinar, meet the people of Viddsee as they share the best ways to reach out to your customers during this golden age of advertising.


Webinar Outline:

  • The Importance of Stories
  • Finding the Best Way to Reach Out to Younger Audience
  • The Process of Creating a Brand Film
  • Marketing Our Stories to the Right Channels
  • Case Studies: What Brand Stories Can Do in the Digital Age
  • Open Q&A session



Derek Tan, Co-founder, Viddsee

Kenny Tan, Head, Viddsee Studios

Moderated by: Jasmine Goh, Partnerships Director, Viddsee


Click Here to Register for this webinar

The Zoom access link will be emailed to participants 2-3 days prior to the webinar. For queries, please email emelyn at