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Overseas Market Workshop - The New Era of China Consumerism: Unlocking Opportunities and Shaping Prospects

March 23, 2025 - March 28, 2025 (add to calendar)
07:00 AM - 11:00 PM
Location:  Shanghai, China
Non-Member Price: Free
Member Price: Free

In today's interconnected world, consumer behavior and market demand are evolving rapidly. In China, there is a growing focus on social interaction and emotional fulfillment. Consumers increasingly prefer brands and products that offer emotional value and interactive experiences, driving a revival of offline consumption. Generation Z and post-2000s prioritize personalization and meaningful experiences. Popular trends include pet products, co-branded merchandise, and self-improvement sectors like medical aesthetics, knowledge services, fitness, dance, and art exhibitions. For Singaporean businesses entering the Chinese market, tapping into these trends is vital. Embracing consumption upgrades opens opportunities for breakthroughs and sustainable growth in the global market.

Click to View Programme Itinerary  


Why should I participate?  

At the end of the programme, participants will be able to:

• Learn the latest trends and psychological insights of China consumption

• Understand the social media usage habits of China's new generation

• Gaining in-depth knowledge of the consumption preferences and new characteristics of young Chinese consumers

• Understand how brands can effectively conduct digital marketing in China


What will it cover?

• Lessons will be conducted by industry experts and practitioners

• Topics include:

   - New Trends and Consumer Psychology in China

   - Business Innovation and Transformation for Generation Z - New Markets, New Rules, New Opportunities and New Challenges

   - How Brands can Effectively conduct Digital Marketing in China and case studies

   

*Site Visits and sharing sessions with:

Ctrip, ByteDance, CHAGEE, Xiaohongshu, Bilibili, MeetSocial, TX Huaihai Mall | Youth Energy Center, Grater Hongqiao Business Service Centre, Shanghai Ximalaya Technology Co Ltd, Singapore-China Entrepreneurs Sharing Session, Networking Sessions with Business Reps from Shanghai, and the Changning District Overseas Chinese Federation,etc.


*Tentative Programme; actual company visits might differ.


Who should participate? 

Business owners and professionals, senior executives and representatives from different industries who are interested in exploring business opportunities in China are encouraged to participate.


Course Fee: S$4,850

Admin Fee: 

SCCCI Member - S$200

Non-SCCCI Member - S$250


Final fee after gov funding: 

S$1,655 (SCCCI Member)

S$1,705 (Non-SCCCI Member)

(inclusive of lectures, business meetings, seminars, corporate visits, networking sessions)


- Airfares, accommodation & personal expenditures are not included.  These expenditures shall be borne by participants.

Government Support


This programme is supported as an Overseas Market Workshop by Enterprise Singapore. To qualify for government subsidy, participants must be  Singaporean or Singapore PR that are employed by companies incorporated/registered and based in Singapore with at least 3 core business functions/activities* operated from Singapore.


Payment

Full payment of the programme fee must be paid within 7 working days upon successful registration of the programme with SCCCI.


Registration is now open!


Closing Date: Friday, 28 February 2025 or when participation numbers reach 20 before the closing date.


For enquiries 

Mr Zekson Tan | E-mail:  zekson@sccci.org.sg | Tel: +65 6430 8335




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