Customer Communications in the Digital Age Webinar Series - Communicating with Customers on Social Media

As online and social purchasing underpins modern consumer behaviour, understanding and optimising digital experiences form a crucial part of mapping the customer journey. B2C brands need to grasp the moments of customer-brand interactions to effectively establish their position and build loyalty. 

SCCCI join hands with Temasek Polytechnic in this series of 3 webinars to share tips and strategies on how brands can reach out to, connect, and engage with their customers on a 2-way street to build relationships. 

Synopsis

Everyone is on social media these days; what does it take for a brand to effectively handle each social platform to achieve your desired engagement outcomes?

Delve deeper into the brand-customer relationship in the use of social media to engage customers and achieve marketing objectives, this session explores effective social media marketing strategies, and the opportunities and issues association with social media marketing.  

Webinar Highlights

Participants will gain insights to:

• Explain the use of social media in effective marketing and customer engagement,

• Apply digital marketing strategies and vehicles effectively for marketing campaigns,

• Discuss current issues impacting social media marketing.