Taking the first step to go from a Local Business to a Global Brand
Many local SMEs looking to expand beyond the shore will face the common challenges of limited resources, knowledge and know-how. When and where should you decide to look for help? SME business owner and Design Innovation Specialist share practical experience and tips in this workshop.
Part I: Con + Insult = Consult? Do Towkays really need Consultants?
● Debunking the myths that consultants are magical beings from another dimension.
● Addressing the Needs of the Audience - Do we need consultants or not?
● Identifying and overcoming common challenges when transiting your business from local to global; External resources are available and they can be useful!
Part II: Design Led Innovation - Managing Risk with Design
● Introduction to Design Led Innovation
● Case Studies
● Hands on-activities (e.g. Personas, Journey Mapping, etc.)
Part III: Conclusion
ENTREPRENEUR / DIGITAL INNOVATOR / SPEAKER / LECTURER
Bryan created his first award-winning digital agency in 2001 at the dawn of the digital marketing era. He is currently co-founder of the luxury collectibles Brand XM and holds the Emerging Enterprise Awards 2018, the Golden Mickey for Best Innovation product, the Best Statue Company in the World and Top 100 Elite & Trustworthy SMEs (Singapore) under his belt. He has over 2 decades of experience in the digital landscape, having developed numerous digital strategies, digital campaigns and web campaigns for consumer brands.
DESIGN STRATEGIST / CONSULTANT / SPEAKER / LECTURER
As a multiple award-winning design leader, Brian specialises in design strategy that focuses on helping organisations leverage on design driven innovations that bridges the gap between design and business. He is an appointed Design Strategist for the Design Singapore Council’s Innovation by Design (IBD) Program, an Advisory Board Member at the Innovation and Insights Center (i2i) and the SP Jain School of Global Management, the Special Operations Subcommittee Chairman of the ICSID congress 2009 Organising Committee.
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Event: Taking the first step to go from a Local Business to a Global Brand
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