How to Crack China eCommerce & Retail - What Works & What Doesn't

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Learn from a Singaporean top level executive stationed in Tencent HQ for the past 23 years!

 

"Confronted with emerging, matters, people lose out in 4 ways. They don’t see it coming, they don’t think much of it, they don’t understand it or they are too late to adapt." - Jack Ma 

 

SMART(New) retail – or business models that converge digital and offline experiences – has blossomed in China. The advances of Chinese companies compared to, say, Amazon Go, a supermarket that basically offers “click and collect” convenience, are impressive.

SMART Retail is the integration of online, offline, logistics and data across a single value chain resulting in greater consumer experience. In this context, two internet giants Alibaba & Tencent are moving aggressively into retail, each with a different strategy. Learn how Tencent is using WeChat, WeChat Pay and its Big Data & Cloud Computing to help business improve the retail experience. Find out how Alibaba is developing its own retail stores Hema and why it is the envy of retailers. This O to O (online to offline) approach is proving a real threat to retailers as it harnesses the power of technology to improve operational efficiency and shopper experience.

 

WHO SHOULD ATTEND?

  • Those who are in charge of Retail & E-Commerce Strategy
  • Those who are operating physical retail stores
  • Those leading digitalisation of physical stores
  • Those interested to learn how data technology can help retail decisions
  • Those who want to improve operational efficiency and reduce cost

 

WORKSHOP OUTLINE

  • Understand the impact of internet thinking on the retail industry
  • Gain know-how on what is NEW in New Retail
  • Grasp the different strategic approaches between Ali vs Tencent in retailing
  • Hema: A benchmark for retail operational efficiency
  • Overview of other upcoming prominent players in the commerce space
  • Explore effective ways to apply data analytics & cloud services & AI in retail
  • Discuss key challenges Singapore retailers face in the digital age

 

COURSE INSTRUCTOR - JEFF KWEK

Jeff is a Singaporean who has worked in China for the last 15 years. He spent 11 years in Tencent - China’s largest internet company by users - and worked as Head of Strategy and later as General Manager of Key Accounts & Channel Sales. In this role, Jeff worked with global brands like Mars, PG, Loreal, LVMH & Adidas on digital strategy, and collaborate with key media agency partners like Group M and Publicis Media to optimize media investments. Jeff has also spoken on marketing technology at Cannes Lions, Viva Tech & New York Advertising Festival. While at Tencent, he developed the online branding methodology “Tencent MIND” and the “ASK” training curriculum to boost digital marketing competencies.

 

To register, please submit an online registration through the SCCCI website: https://www.sccci.org.sg, or email your details to emelyn@sccci.org.sg in the following format.  

Event: How to Crack China eCommerce & Retail - What Works & What Doesn't
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Programme details may be subject to change nearer to date. Please look out for a confirmation email sent 1 week prior to the event. For enquiries, please email emelyn@sccci.org.sg.