How to Crack China eCommerce & Retail - What Works & What Doesn't





Learn from a Singaporean top level executive stationed in Tencent HQ for the past 23 years!


"Confronted with emerging, matters, people lose out in 4 ways. They don’t see it coming, they don’t think much of it, they don’t understand it or they are too late to adapt." - Jack Ma 


SMART(New) retail – or business models that converge digital and offline experiences – has blossomed in China. The advances of Chinese companies compared to, say, Amazon Go, a supermarket that basically offers “click and collect” convenience, are impressive.

SMART Retail is the integration of online, offline, logistics and data across a single value chain resulting in greater consumer experience. In this context, two internet giants Alibaba & Tencent are moving aggressively into retail, each with a different strategy. Learn how Tencent is using WeChat, WeChat Pay and its Big Data & Cloud Computing to help business improve the retail experience. Find out how Alibaba is developing its own retail stores Hema and why it is the envy of retailers. This O to O (online to offline) approach is proving a real threat to retailers as it harnesses the power of technology to improve operational efficiency and shopper experience.



  • Those who are in charge of Retail & E-Commerce Strategy
  • Those who are operating physical retail stores
  • Those leading digitalisation of physical stores
  • Those interested to learn how data technology can help retail decisions
  • Those who want to improve operational efficiency and reduce cost



  • Understand the impact of internet thinking on the retail industry
  • Gain know-how on what is NEW in New Retail
  • Grasp the different strategic approaches between Ali vs Tencent in retailing
  • Hema: A benchmark for retail operational efficiency
  • Overview of other upcoming prominent players in the commerce space
  • Explore effective ways to apply data analytics & cloud services & AI in retail
  • Discuss key challenges Singapore retailers face in the digital age



Jeff is a Singaporean who has worked in China for the last 15 years. He spent 11 years in Tencent - China’s largest internet company by users - and worked as Head of Strategy and later as General Manager of Key Accounts & Channel Sales. In this role, Jeff worked with global brands like Mars, PG, Loreal, LVMH & Adidas on digital strategy, and collaborate with key media agency partners like Group M and Publicis Media to optimize media investments. Jeff has also spoken on marketing technology at Cannes Lions, Viva Tech & New York Advertising Festival. While at Tencent, he developed the online branding methodology “Tencent MIND” and the “ASK” training curriculum to boost digital marketing competencies.


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