China Digital Ecosystem: Growing your Business in a Disruptive Environment

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座谈会

(总商会会员)

座谈会

(非会员)

Being in the world's top three for venture-capital investment in key types of new technology, China has seen tremendous growth in its digital economy.

According to Forbes, in 2018, China has more than 800 million Internet users, 98% of whom are on mobile, and that number is expected to grow even more. China is also the largest and most innovative player in the global online retail landscape, accounting for more than 40 percent of the value of worldwide e-commerce transactions (McKinsey), due to its mobile-driven population and its advanced digital payment infrastructure.

Multiple opportunities are lying ahead for those who aim to take part in China’s digital miracle, but competing in this large market is not easy, especially for foreign brands entering China.

Chinese digital environment is changing day by day, at a blazing fast speed; and being prepared with relevant knowledge will guarantee your success.

In this presentation, Adrien Boué, General Manager of IT Consultis Singapore, with 10 years of experience in the digital industry, 4 of which in China, will deliver an all-around presentation of the Chinese digital ecosystem and how to drive success in this disruptive market. Adrien will discuss the latest trends in China, from cross-border commerce, social commerce, WeChat CRM and most recently, WeChat Work. Each section will be presented with the latest statistics and real-life case studies, together with actionable takeaways for brands.

KEY TAKEAWAYS

✔ Digital Ecosystem in China - Introduction & New Trends

E-commerce in China and Cross-Border E-Commerce - Choosing the Best Platform and Tips & Tricks on UX Design for the China Market

Chinese Social Commerce Platforms - WeChat, Little Red Book, Pindoudou, Douyin and many others

Maximizing the use of WeChat Leveraging the Power of Data to target the Right Audience and all about the new feature: WeChat at Work

SPEAKER'S PROFILE

Adrien Boué - General Manager, IT Consultis

With 10 years of experience in the digital industry, including at Apple in London and Salesforce in Paris, Adrien manages the growth of IT Consultis Singapore since this year. Having lived in China for many years, developing and executing sales strategies for IT Consultis, he is passionate about everything digital, e-commerce, and UX/UI for China and South East Asia.

For enquiries, please contact Ms Felicia Koh at felicia@sccci.org.sg or 6430 8363