Branding 101 - Transforming Your Business into A Brand





Branding means many things to many people; some think that branding is just a logo design, a component of marketing, while some even disastrously declare and maintain a "if you build it, they will come“ mentality.

Many companies have the smarts, knowledge and expertise in their respective fields, but fail in capturing the market and achieving long-term success. There are many companies and entrepreneurs that are really good at what they do but are, unfortunately, brand dead.

This seminar features a step-by-step methodology on how to build a brand and case studies on successful brands; that offers insights on how branding has helped these companies in their respective industries.


Workshop Outline

·What exactly is a brand?

·What is the difference between Branding and Marketing?

·How to use the BrandBuilder™ methodology, steps to building a strong brand for your business

·How to create the ideal brand position that will differentiate you from your competitors?

·How to increase your brand value through customer journey mapping



Who is this seminar for?

·Business owners looking for a major edge in increasingly competitive markets

·Entrepreneurs who wants to know how to create a strong brand foundation

·Professionals involved in brand development, marketing and change management



Yulia Saksen is the founder and director of Creativeans; an awardwinning interdisciplinary creative consultancy based in Singapore, Milan and Jakarta. Yulia is also the founder and master trainer at C-Academy, the educational arm of Creativeans. Yulia is a recipient of multiple design and business awards. She received her Master Degree in Design from the Domus Academy in Milan, Italy.


For enquiries, please email Ms Emelyn Wong at