Branding 101 - Transforming Your Business into A Brand

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Branding means many things to many people; some think that branding is just a logo design, a component of marketing, while some even disastrously declare and maintain a "if you build it, they will come“ mentality.

Many companies have the smarts, knowledge and expertise in their respective fields, but fail in capturing the market and achieving long-term success. There are many companies and entrepreneurs that are really good at what they do but are, unfortunately, brand dead.

This seminar features a step-by-step methodology on how to build a brand and case studies on successful brands; that offers insights on how branding has helped these companies in their respective industries.

 

Workshop Outline

·What exactly is a brand?

·What is the difference between Branding and Marketing?

·How to use the BrandBuilder™ methodology, steps to building a strong brand for your business

·How to create the ideal brand position that will differentiate you from your competitors?

·How to increase your brand value through customer journey mapping

·Q&A 

 

Who is this seminar for?

·Business owners looking for a major edge in increasingly competitive markets

·Entrepreneurs who wants to know how to create a strong brand foundation

·Professionals involved in brand development, marketing and change management

 

Trainer

Yulia Saksen is the founder and director of Creativeans; an awardwinning interdisciplinary creative consultancy based in Singapore, Milan and Jakarta. Yulia is also the founder and master trainer at C-Academy, the educational arm of Creativeans. Yulia is a recipient of multiple design and business awards. She received her Master Degree in Design from the Domus Academy in Milan, Italy.

 

For enquiries, please email Ms Emelyn Wong at emelyn@sccci.org.sg.