As Chinese brands accelerate their global expansion, the Guangdong–Hong Kong–Macao Greater Bay Area (GBA) has emerged as a key hub for innovation, international business and cross-border collaboration. This Business Mission offers first-hand insights through expert briefings, company visits and networking sessions, exploring how leading Chinese enterprises leverage AI, cross-border e-commerce, digital marketing and integrated supply chains to expand into global markets. 

 

Programme Itinerary

Chinese - https://www.sccci.org.sg/upload/files/SCCCIOMW10-Programme%20Itinerary_Ch(1).pdf

English - https://www.sccci.org.sg/upload/files/SCCCIOMW10-Programme%20Itinerary_Eng.pdf

Tentative Programme; actual company visits might differ.

 

Why should I participate? 

At the end of the programme, participants will be able to:

•       Explore China’s Global Growth — Understand the shift from “Made in China” to “Branded in China” and uncover GBA opportunities in innovation, advanced manufacturing and the digital economy.

•       Build International Business Capabilities — Gain practical insights into cross-border e-commerce, overseas market expansion, localisation and global branding.

•       Unlock New Global Opportunities — Learn from leading technology and innovation companies and identify strategies for international growth and market expansion.

 

What will it cover?

The programme combines expert-led lectures, case studies, company visits, and networking sessions to provide practical insights and facilitate knowledge exchange.

•       Expert Lectures & Case Studies - Gain insights into the latest trends in Chinese enterprises’ global expansion, covering brand building, cross-border marketing, supply chain strategies, and international market development.

•       Company Visits  -  Visit leading companies in technology innovation, smart manufacturing, cross-border e-commerce, and consumer brands to discover innovative business models and internationalisation strategies.

•       Practical Business Insights - Learn from real-world success and failure cases in overseas market expansion, and gain practical strategies for risk management, market entry, and international growth.

•       Singapore‑GBA Business Collaboration – Take part in business networking and matching sessions to connect with potential partners, share resources, and explore opportunities in trade, investment, and innovation.

 

Who should participate? 

Business owners and professionals, senior executives and  representatives  from different industries who are interested in exploring business opportunities in China are encouraged to participate.

 

Course Fee

S$5,755# per participant

##Admin Fee: 

S$200 (Member)

S$250 (Non-Member)

Final fee after deducting government funding is

S$1,927 per participant (Member)

S$1,977 per participant (Non-Member)

(inclusive of lectures, business meetings, seminars, corporate visits, networking sessions，5 nights’ hotel accommodation & partial meal arrangements)

-          Airfares & personal expenditures are not included.  These expenditures shall be borne by participants.

#Government Funding Support

This programme is supported as a Business Mission by Enterprise Singapore. To qualify for government subsidy on the Course Fee, participants must be employed by companies incorporated/registered and based in Singapore with at least 3 core business functions/activities* operated from Singapore.

##Admin Fee is payable to SCCCI and is not eligible for funding support from EnterpriseSG

 

Payment

Full payment of the programme fee must be paid within 7 working days upon successful registration of the programme with SCCCI.

 

Registration is now open!

Closing Date: Friday, 30 October 2026 or when participation numbers reach 20 before the closing date.

 

For enquiries 

Mr Mak Yuen Chong

E-mail:  yuenchong@sccci.org.sg

Tel: +65 6430 8316

 

CLICK TO REGISTER